Vogue Williams and Spencer Matthews Enjoy Lavish Marbella Yacht Day Amid Business Ties to Spanish Investors

On Sunday, October 20, 2024, Vogue Angela Williams, the Irish-British media personality and social influencer, nestled against her husband, Spencer James Matthews, aboard a €25,000-per-day Sunseeker motor yacht off the coast of Marbella, Spain. The moment — captured by photographers from SplashNews — was more than a glossy holiday snapshot. It was a quiet symbol of how personal luxury and professional ambition now intertwine for the couple, especially as Matthews’ spirits brand, Clean Co., continues its rapid expansion with backing from Spanish venture capital.

A Tradition Rooted in Luxury

The Matthews-Williams family has spent autumn in Marbella every year since 2018, a tradition that began after Matthews gained fame on Channel 4’s Made in Chelsea. Their base is the Marbella Club Hotel, a 1954 landmark owned by the von Schönburg-Glauchau family, where suites cost nearly €2,000 a night. This year’s 10-day stay, running from October 15 to October 25, included the entire family: their son Theodore, 4, and daughter Olive, 2. Their stepson, George, 14, remained in London with Matthews’ sister — a detail that underscores the blended dynamics of their household.

The yacht, named Serenity, is a 72-foot Sunseeker chartered through Fraser Yachts, a Monaco-based firm with over 350 vessels. The boat’s teak decks and Jacuzzi were the backdrop for a five-hour cruise from Puerto Banús to Nikki Beach Marbella, covering 22 nautical miles under a 28°C sky. Williams wore a black high-cut bikini from Solid & Striped, while Matthews, with a reported 8% body fat and 48-inch chest, looked every bit the fitness-obsessed entrepreneur he’s become.

Business on the High Seas

What makes this outing more than just a celebrity beach day is its connection to Matthews’ business trajectory. Clean Co., the premium alcohol brand he founded in 2021, recently closed a €12 million Series B round led by Nauta Capital, a Barcelona-based firm managing half a billion euros. That investment didn’t come from nowhere — Matthews has spent the past two years cultivating ties in Spain, attending industry events in Madrid and Barcelona, and even hiring a local sales director in Valencia. The Marbella holiday isn’t just relaxation; it’s networking in disguise.

Williams, meanwhile, leverages her 1.2 million Instagram followers to promote partnerships — including a €300,000 annual deal with UK activewear brand Gymshark. Her Instagram story from the yacht, posted at 1:23 PM CEST, drew 287,415 views in under 90 minutes. The photos weren’t staged by PR teams. They were candid, sun-drenched, and perfectly aligned with the aesthetic her audience expects: effortless glamour, fitness, and family.

Behind the Scenes: The Real Cost of the Lifestyle

Every detail was observed — and documented. Williams reapplied SPF 50 from La Roche-Posay Anthelios at 11:15 AM. Matthews drank three bottles of Evian. The yacht’s captain, 52-year-old local Carlos Mendoza, has been navigating these waters since 1998. Even the sunscreen and mineral water aren’t random choices; they’re brand-aligned, high-margin products that subtly reinforce the couple’s curated image.

Their private jet, a Dassault Falcon 7X chartered through Belgian firm Jetfly Aviation, will whisk them back to London Heathrow on October 25 at 4 PM CEST. There, Williams will resume recording episodes of her podcast, The Vogue Williams Show, which averages 120,000 downloads per episode. The timing is no accident. Her media presence is a business engine — and every vacation doubles as content.

Why This Matters Beyond the Glitz

This isn’t just another celebrity vacation. It’s a case study in modern influencer capitalism. The same couple who once appeared on reality TV now run multi-million-pound businesses, backed by international investors, and they do it while maintaining an image of relaxed, sun-soaked family life. Their ability to monetize every moment — from a bikini photo to a yacht charter — reflects a new normal in digital-age wealth.

And it’s working. Clean Co.’s 2023 revenue hit £4.2 million. Gymshark’s revenue crossed £650 million. Williams’ social media engagement drives direct sales. Even their choice of destination — Marbella — is strategic. It’s where European investors vacation, where luxury brands launch collections, and where visibility equals opportunity.

There’s no scandal here. No controversy. Just a family enjoying their life — and building an empire while doing it.